Q7 Evaluation

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

When you compare my school magazine to my finished music magazine the difference is staggering, the school magazine i attempted was wild and uncoordinated, though this was in part due to my lack of experience of the tools needed to produce the magazine cover. My school magazine was of poor quality,but now with my acquired knowledge im sure i could make a more respectable school magazine cover.

The main skill which i have developed over the year has been my ability to edit and manipulate photographs, in the school magazine i made very little attempt to modify the photos i took, but on the music magazine i would like to think my photo manipulation was shown. With the school magazine i struggled to understand the concepts of what made a magazine look good and how good magazines were structured, yet over the year i researched and looked deeply into magazine covers and magazine conventions and i believed this helped greatly when i went to produce my music magazine.

The feedback and advice given to me by friends and teachers on my school magazine helped me greatly as they could all see basic flaws in my design which i couldnt see. This also helped underline the importance of feedback to me, and as often as i could i responded to feedback and made changes accordingly.

I feel i have learnt since the preliminary task how to upload more formats of work onto my blog, as well as this my photoshop ability has increased immensely, now i feel more confident with photoshop wheras with the school magazine task i avoided using photoshop when i could. I now understand the importance of the blog and how it can be used to show planning, research and developments, whereas before i didnt really appreciate the blog or use the blogs potential. I produced the preliminary task magazine without any real sense of direction, but on the music magazine i believe i focused more effort and attention. In the music magazine i believe i was more focused and put more concentration and effort into the task this is why i was able to perform better, and why i learnt more and embraced using new tools and techmnology.

Below are my two magazine covers:Music Magazine (left) School magazine/preliminary task(Right)



Q2 & Q3 of my evaluation

 These are some answers to some questions on my work.

2. How does your media product represent particular social groups?

The main aim for me was to produce a music magazine specialising in Chillout and relaxation music, I believe this has been presented in the light colours used throughout the magazine.

The original target market for my magazine was middle aged adults but with my magazine looking the way it is I believe my magazine is still suited to middle aged adults and now teenagers and young adults as well.

The people who I photographed for my music magazine young teenagers this connotes that the magazine is mainly aimed at young people. Also the colours inside the magazine are very bright due to me going with an orange and yellow colour scheme, this also suggests the magazine is for younger people as the vibrant colours used I believe appeal more to young people.

I purposefully chose the model for my front page, as he has the look of someone musical with his long hair, but also I asked him not to look at the camera during the photo shoot as when he was looking away it Media Evaluation

makes him look almost confused and he doesn’t know what he’s looking for as is the case with many teenagers, as many are confused and unsure of the direction in which their life is heading.

Also though I tried to make sure the people used in my magazine looked smart, wearing jeans etc, as this made them look like young adults which would encourage young adults to follow the trends the people in the photos have set.

3. What kind of media institution might distribute your media product and why?

My music magazine would not be suitable for retail in all shops, as I personally do not believe that there is a big enough market for my magazine to be sold in every newsagent and corner shops (e.g the Co-op) unlike major well established big brand magazines like NME and Q.  If I was going to sell my magazine in shops I would prefer for it to be stocked in stores which specialise in music like HMV. The ideal place for my magazine to be distributed would be in a café where people go to relax and escape reality. However the chances of cafés wanting to stock my magazine would be unlikely.  

When I was doing my research of NME magazine I discovered the magazine was produced by IPC media which distributes 3 music based magazines, NME, Uncut and Guitar&Bass, but IPC also distributes hundreds of different types of magazine so maybe IPC maybe willing to publish and distribute my magazine if I approached them with a business plan for my magazine. http://www.ipcmedia.com/

Some magazines are handed out free although these magazines, have high distribution they generate all their income from advertising and I would be unwilling to bombard my magazine with adverts. The only other method of distribution would be convincing people to buy subscriptions to my magazine but few people are likely to subscribe to some random magazine they have never read or heard about before, and they would be very unlikely to pay money just to read my magazine.

Evaluating my magazine Q1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My magazine cover follows the conventions of most music magazine cover, as my front cover is dominated by a picture of a leading well known artist, the main photo of the big star is the main selling point for nearly all music magazines as people working magazine stand will instantly recognise the star and this will draw them to the magazine and encourage the person to buy the magazine.The problem with my photo is that i might have zoomed in slightly too muchand my model isnt looking at the camera, but i never wanted him to but looking at other magazines maybe it would have been better had the model been looking down the camera so it looks as if he is making eye contact with the reader or people who are looking at the magazine.  I learnt this from looking at backdated copies of NME and Portal magazine.  Also on the cover  i loaded up the sides of the cover with sub headings referring to other well known artists, one thng which i did differently was that i used a variety of  fonts and colours, which is different to many magazines like NME, which follow the same colour scheme and fonts. Despite this the fonts are easily readable and ive come up with my own unique title and colour scheme for the title. The title name BUZZ came out on top of my poll.

I tried to aim my magazine for music lovers who appreciate chillout music, this was not an easy magazine style to produce as there was no other magazines of a similar nature which specialise in chillout music so i had very little resources to compare my work to, so i didnt know what was good and what was bad.  The whole idea for me making a chillout magazine was that it would be unique and that maybe there was a gap in the market for my magazine.

My contents page uses a very bright colour, but also the contents page is dominated by a different photo with another, looking at contents pages from Drummer and NME magazine, these magazine also had a photo with a little page number on it, my photo also has this, I also made sure the title of my magazine was on the front page, and the contents page.

these points are empaphised if you have a look at my front cover next to the front cover of another music magazine.


My research of NME magazine

I have decided to take a closer look at the working of NME magazine, as it longest running published music magazine. It is also probably the most recognised music magazine in the world. Over the years Nme has expanded and now includes NME Tv and NME radio. I have decided to take a closer look at NME as i could not find a magazine of similar stature to my music magazine.  NME is owned by the large corporate  brand IPCmedia. IPC publish a large variety of magazines not just music magazines they have diversified so they have a suitable ,magazine for every section of the market. But in the music magazine market IPC publishes 2 other magazines to NME, these are Uncut and Guitar&Bass. Uncut focuses mainly on rock music from all time periods it also has a few sections about films. Guitar&Bass is like a guide for all good guitar players or people who generally have an interest in guitars. This shows that IPC have tried to make music magazines suitable for all the genre in music.

“IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults – while our online brands collectively reach 20 million users every month.”

What a real music magazine is like

Many music magazines follow a similar layout with a large eye-catching photo of a well known music artist or group as the feature or interview with this star is likely to be the main selling point of the magazine. Many covers are also overloaded with other features or articles which are likely to be in the magazine, also many covers are crammed with names of music celebrities so that if the person buying the magazine does not like. The front cover is also a taster or sample of what readers can expect when they look inside the magazine when they have brought it. Often the title can play a large part in selling the magazine, as many titles are bold and headline the magazine so it is important that a magazine has a catchy and/or relevant headline, for example NME, which stands for new music  express yet the title is abbreviated to make it seem cool also it is a lot easier to say. Also looking at the copies of the NME magazine below you can see the title doesnt change and the front covers are dominated by the colour red which is the colour of the title