The target audience

Every trailer created is aimed at a target audience, If it didnt have a specific target market the trailer isnt going to encourge people to go watch the film the trailer is advertising.  The target audience for my trailer will primarily be people who have an interest in sport as the film trailer is generally portraying a spoof movie about golf. The trailer is also aimed at men more than women as men tend to have more of an interest in sport generally, also the film is more of a straight-up comedy, and looking at cinema viewing figures from 2008 men go to the cinema more than women with 20% of all males over the age 0f 7 going to the cinema at least once a month with the figure being 17% for females. Also the statistics indicated that teenagers and young adults visit the cinema most frequently. In the UK in 2008,  41% of those aged 15 to 24, along with 31% of those aged 7 to 14 and 22% of those aged 25 to 34, reported attending the cinema at least once a month. These statistics suggest the largest market is that of young people so i will adapt my trailer and film idea to be more appealing to a younger audience.


The point of making a trailer

Trailers are created by film companies in order to give potential viewers a preview of a film before it is released, Trailers consist of the most exciting and visually pleasing aspects of the upcoming film, trailers tell people who the main actors are in a film when the film will be released and what the film is about. This is important as people who see the trailer often talk about it and the film spreads by word of mouth, which leads to high anticipation for when the film is released into the cinema (even if the trailer was released months before the films release), so overall the trailer makes people aware of a film and is aimed at encouraged audiences to got to the cinema and watch the upcoming film.

Filming location ideas/photos

These are my photos from the primary locations in which i intend to shoot my film, i havent got any indoor photos as my trailer is about a golf movie , and not much golf is played indoors.  I have had to choose to shoot in a field as the nearest golf course were not keen on the idea of allowing us to film on their course.  So, overall these photos display areas where i intend to film scenes for my trailer.

Trailer research

This is research and quotes from the book Lisa Kernan, Coming Attractions: Reading American Movie Trailers (University of Texas Press, 2004):

‘trailers are film paratexts. As Gérard Genette has characterised them”

‘Trailers offer audiences ‘concise, direct-address cinematic texts that serve as both attractions and as a form or persuasion’

‘most trailers have in common a few generic features: some sort of introductory or concluding address to the audience about the film either through titles or narration, selected scenes from the film, montages of quick-cut action scenes, and identifications of significant cast members or characters.’

‘trailers commonly utilize codes of voice-over narration, sound and sound overlapping, music, graphics, and most importantly, editing, or montage.’

Analysis of a film magazine cover

Finally, i have found a film cover which has some relevance to the genre of the film i intend to reproduce.

The cover is dominated by the lead actor of the film,Simon Pegg, The picture shows him holding a bloody cricket bat, as my film is about golf i could re-create a similar piece, with my lead actor holding a golf clubin his hand and staring intently at the camera. The cover emphasises the genre of the film along with the actual film itself.

How trailers differ depending on the genre of the film

There are different film genres the most common are Comedy, Horror, Action and Thrillers,

For an action trailer, like the one below we tend to see a lot of the special effects and the large explosions at some stage in the trailer. The trailer below has music in the background throughout the music increases in tempo as the action progresses. Action trailers seem mainly to consist of explosive scenes and fast paced fight/action scenes.

Comedy trailers seem to have a voiceover.  The trailers also seem to include a selection of the films funniest moments this is in order to make viewers of the trailer believe the whole film will be as funny as the moments in the trailer.

Horror Trailers tend to show the main characters of the film and the evil thing which will hunt them down throughout the film.  The trailer below has a quite slow tempo music which builds up in pace and tempo throughout the film. The scenes of  get darker and more gloomier towards the end of the trailer. The trailer below uses titles to build up suspense and tension.

Thriller trailers are often very similar to action trailers. however thriller trailers tend to be all action whereas an action film/trailer tends to have comical moments. Thriller trailers are all action and they seemto constructthe mission which the hero or main character will have to undertake throughout the film.

Music in my trailer

I have decided to use a music track in the background of my trailer, as the music is relevant to the theme of the trailer as my trailer is golf-based and the music originates from the bbc golf-theme, therefore  people who like sport, predominantly golf, will understand the significance and relevance of the music but other viewers of the trailer will like it as well as it has an upbeat tempo and i believe it fits in well with my trailer. 

 Also i have found/looked at other comedy trailers which use music in order to build up the tension and comedy in the film, but also with my trailer i plan to incorporate a voiceover and if you watch the happy gilmore trailer on my blog you can see the trailer contains both music and a voiceover.  I intend to use the voiceover in my trailer to emphasize and build up to the funnier moments in my trailer.