NME like most music magazines nowadays has its own website, from the websites people can order copies of magazines over the internet and have them delivered to their home as well as this people can buy subscriptions. Also on the website potential retailers can place orders for the magazine also they have contact details of all the editors and top dogs at NME magazine. The website also has certain exclusives which you will not find in the magazine.
I have decided to take a closer look at the working of NME magazine, as it longest running published music magazine. It is also probably the most recognised music magazine in the world. Over the years Nme has expanded and now includes NME Tv and NME radio. I have decided to take a closer look at NME as i could not find a magazine of similar stature to my music magazine. NME is owned by the large corporate brand IPCmedia. IPC publish a large variety of magazines not just music magazines they have diversified so they have a suitable ,magazine for every section of the market. But in the music magazine market IPC publishes 2 other magazines to NME, these are Uncut and Guitar&Bass. Uncut focuses mainly on rock music from all time periods it also has a few sections about films. Guitar&Bass is like a guide for all good guitar players or people who generally have an interest in guitars. This shows that IPC have tried to make music magazines suitable for all the genre in music.
“IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults – while our online brands collectively reach 20 million users every month.”
I recently refound this video after losing it, the people in these videos gave me help on what i needed to do for my music magazine
Many music magazines follow a similar layout with a large eye-catching photo of a well known music artist or group as the feature or interview with this star is likely to be the main selling point of the magazine. Many covers are also overloaded with other features or articles which are likely to be in the magazine, also many covers are crammed with names of music celebrities so that if the person buying the magazine does not like. The front cover is also a taster or sample of what readers can expect when they look inside the magazine when they have brought it. Often the title can play a large part in selling the magazine, as many titles are bold and headline the magazine so it is important that a magazine has a catchy and/or relevant headline, for example NME, which stands for new music express yet the title is abbreviated to make it seem cool also it is a lot easier to say. Also looking at the copies of the NME magazine below you can see the title doesnt change and the front covers are dominated by the colour red which is the colour of the title