The Music magazine market that shrunk by 12.2 per cent in the second half of 2008. This shows that the demand for mainstream magazines like NME is falling, whereas magazines aimed at smaller segments of the music magazine industry appear to be on the rise as magazines like classic rock and Future Music posted a growth in sales for 2008. There has also been an increase in sales/growth for many specialist guitarist magazines. , Guitarist – 31,917 (8.5%), Guitar Techniques – 22,387 (7.0%), The Guitar Magazine – 11,994 (3.0%) the only guitar based magazine which is struggling is total guitar.
Ofcom’s Communications Market report revealed on Thursday that 15 to 24-year-olds were reading fewer magazines and turning their attention away from traditional media in favour of the internet. This suggests that I should try and aim my music magazine for an older generation as fewer young people are buying music magazines.
The current most distributed music magazine in the UK is The Fly, it circulation number is over 100,000 copies for every issue. The Fly is A5-sized, and is distributed around most record shops, bars and venues but its main distributor is HMV.The magazine is distributed throughout Great Britain and Ireland. The Fly is a free music magazine which maybe largely due to its success, as magazines which you have to pay for have seen a sharp decline in sales.