Level 4 48–60 marks
There is evidence of excellence in the creative use of most of the following technical skills:
framing a shot, including and excluding elements as appropriate;
using a variety of shot distances as appropriate;
shooting material appropriate to the task set;
selecting mise-en-scène including colour, figure, lighting, objects and setting;
accurately using language and register;
appropriately integrating illustration and text;
showing understanding of conventions of layout and page design;
showing awareness of the need for variety in fonts and text size;
using ICT appropriately for the task set.
Research and Planning Criteria:
Level 4 16–20 marks
There is excellent research into similar products and a potential target audience.
There is excellent organisation of actors, locations, costumes or props.
There is excellent work on shotlists, layouts, drafting,
There is an excellent level of care in the presentation of the research and planningTime management is excellent.
The Evaluation Criteria:Candidates will evaluate their work electronically. This MUST contain an element of audience feedback and may be either integrated with the presentation of the research and planning material or may be presented separately.
Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
Excellent ability to refer to the choices made and outcomes.Excellent understanding of their development from preliminary to full task.Excellent ability to communicate.Excellent skill in the use of digital technology or ICT in the evaluation
How does your media product represent particular social groups?
What kind of media institution might distribute your media product and why?Who would be the audience for your media product?How did you attract/address your audience?What have you learnt about technologies from the process of constructing this product?Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
In what ways does your media product use, develop or challenge forms and conventions of real media products?
manipulating photographs as appropriate to the context for presentation, including cropping and resizing;