The Music magazine market

 The Music magazine market that shrunk by 12.2 per cent in the second half of 2008. This shows that the demand for mainstream magazines like NME is falling, whereas magazines aimed at smaller segments of the music magazine industry appear to be on the rise as magazines like classic rock and Future Music posted a growth in sales for 2008. There has also been an increase in sales/growth for many specialist guitarist magazines. , Guitarist – 31,917 (8.5%), Guitar Techniques – 22,387 (7.0%), The Guitar Magazine – 11,994 (3.0%) the only guitar based magazine which is struggling is total guitar.

Ofcom’s Communications Market report revealed on Thursday that 15 to 24-year-olds were reading fewer magazines and turning their attention away from traditional media in favour of the internet. This suggests that I should try and aim my music magazine for an older generation as fewer young people are buying music magazines.

The current most distributed music magazine in the UK is The Fly, it circulation number is over 100,000 copies for every issue. The Fly is A5-sized, and is distributed around most record shops, bars and venues but its main distributor is HMV.The magazine is distributed throughout  Great Britain and Ireland. The Fly is a free music magazine which maybe largely due to its success, as magazines which you have to pay for have seen a sharp decline in sales.


Deciding the name for my music magazine

Most successful music magazines tend to have a short one word title like Vibe, mojo and uncut so i feel that my music magazine should have a short yet catchy title, but also there are some popular magazines which have titles which are abbreviations like NME and RWD. So i thought that i will give examples of both and let other people decide which one they like best. I have had to create this poll as my favourite magazine title portal is already in use by another magazine.

Marking Criteria

Level 4  48–60 marks

There is evidence of excellence in the creative use of most of the following technical skills:

framing a shot, including and excluding elements as appropriate;  


using a variety of shot distances as appropriate;
 shooting material appropriate to the task set;
 selecting mise-en-scène including colour, figure, lighting, objects and setting;

 accurately using language and register;



appropriately integrating illustration and text;


showing understanding of conventions of layout and page design;



showing awareness of the need for variety in fonts and text size;


 using ICT appropriately for the task set.
Research and Planning Criteria:

Level 4 16–20 marks

 There is excellent research into similar products and a potential target audience.  


There is excellent organisation of actors, locations, costumes or props.

 There is excellent work on shotlists, layouts, drafting,  

There is an excellent level of care in the presentation of the research and planningTime management is excellent.

The Evaluation Criteria:Candidates will evaluate their work electronically. This MUST contain an element of audience feedback and may be either integrated with the presentation of the research and planning material or may be presented separately.

Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.
Excellent ability to refer to the choices made and outcomes.Excellent understanding of their development from preliminary to full task.Excellent ability to communicate.Excellent skill in the use of digital technology or ICT in the evaluation 

How does your media product represent particular social groups?
What kind of media institution might distribute your media product and why?Who would be the audience for your media product?How did you attract/address your audience?What have you learnt about technologies from the process of constructing this product?Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? 




In what ways does your media product use, develop or challenge forms and conventions of real media products?






 manipulating photographs as appropriate to the context for presentation, including cropping and resizing;